Flooring Xtra Australia was born in 2011 and the fresh, vibrant brand was readily embraced by the market. Scott Enno, Director of Flooring Xtra Australia started his career working in flooring sales and then became an owner of a flooring store which was part of the Independent Carpet Retailers (ICR) group. With the sad passing of the group’s founder Ken Armstrong, Scott and Chris Sheehan took over ICR and envisioned a plan to ensure prosperity for the group well into the future.
Scott’s vision to be the best flooring brand in Australia was bold. With clear objectives as part of an implemented strategic plan, store numbers have grown over the last 2 years by more than 20%.
“We now have a very clear position and standard that we strive to maintain, which has enabled us to continue to grow and develop our brand reputation; a national footprint that is recognised. The perception of our business in the eyes of our suppliers and consumers has helped drive our group forward to where we are today and into the future.”
Scott’s sales and business ownership background drives development of systems to enable a high level of efficiency for stores in the group. Flooring Xtra pride themselves on working with the store network and their respective local communities to develop relationships with the goal to increase brand value, increase store profitability, create goodwill and to ensure the consumer receives a fabulous flooring experience.
The Flooring Xtra network comes together at annual forums to share experiences, inspiration and advice, so that everyone in the group has an opportunity to succeed and be the best in their local market. Flooring Xtra invest in programs that provide their members with opportunities for personal as well as business growth.
Ongoing support from field staff and the support office has been developed to ensure store openings and transitions are smooth. Marketing and product focus groups are in place to assist in forming strategies to increase brand awareness, for promoting stores and products as well as encouraging website and store traffic.
Flooring Xtra will continue to seek growth – growth in store numbers, growth in store profitability and efficiencies, and growth in their brand awareness with consumers. With a focus on innovation, technology and most importantly relationship building, they strive to continue to grow and will constantly drive excellence in every aspect of the business.
2019 will see brand representation grow across Australia which is testament to Scott’s vision and the business support mechanisms thoughtfully put in place for store owners, as well as the commitment of the individual stores across the country.
Built on family business values by providing strategic systems of support Flooring Xtra would like to invite you to make contact with one of their store owners and ask them how they feel about being part of the Flooring Xtra group.