Carpet Court is tapping into the power of visuals to engage consumers on a new level with Instagram.
Launched in July, the brand’s Instagram profile boosts its already rich social media mix, adding a new dimension to the design inspiration it delivers to consumers, according to Carpet Court’s National Marketing Manager, Natasha Gallardo. She believes visual content is more important than ever to a brand’s marketing strategy – especially in the renovating and interior design space.
“Instagram has fast become the go-to place for daily design inspiration. People visit to inspire and be inspired,” she said. “We’re in a very visual business, so Instagram is a powerful channel for us to engage and captivate our audience.” The platform launched with a competition to win a rug by designer and Carpet Court ambassador Darren Palmer. To enter, Instagram users simply needed to ‘follow’ @CarpetCourtAU and upload a picture of where they would put the rug in their home, including the hashtags #lovethelook and #carpetcourt.
Since its launch, Carpet Court’s Instagram profile has already enticed a growing community of followers with beautiful images, event snaps and exclusive behind-the-scenes shots. And this is only the beginning.
“We know first-hand that social media success comes down to fresh, inspiring and relevant content. So we have a few strategies up our sleeves to encourage people to engage with our brand, including working with some exciting brand ambassadors,” Natasha said. Far from being a standalone channel, Instagram forms part of the Carpet Court’s dynamic, integrated multi-channel campaigns enabling them to extend their reach and fuel engagement.
“We use Facebook, Pinterest, Twitter and YouTube but the content we post is slightly different for each because they all have different audiences,” said Natasha. “Instagram adds another dimension to our marketing strategy, which we believe will engage new customers as well as our loyal followers.”
The latest Instagram research found that one out of every three minutes spent on mobile in Australia is on Instagram, Facebook or WhatsApp. Since Instagram launched in 2010, an average of 70 million photos have been shared per day by more than 200 million monthly active users.