In late January 2018 Choices Flooring will launch their fifth edition of Inspiring Choices magazine in both print and digital format, to bring flooring inspiration to decorators across Australasia. This will also be the first time Inspiring Choices will be distributed throughout New Zealand, with the opening of several new Choices Flooring stores across the country.
Produced by Choices Flooring’s in-house team, the 2018 edition will contain over 100 pages of inspiring flooring trends categorised by room type and welcomes the introduction of the interactive bookmark, which engagingly demonstrates the impact different flooring choices can have in the same room.
Inspiring Choices 2018 will also feature editorials from The Block All Stars’ winner Amity Dry and writers from Australia’s leading home and lifestyle magazines. These contributions will be brought to life through personalised videos within the digital format.
Supported by an integrated marketing communications campaign and comprehensive distribution strategy, Choices Flooring’s partnership with Bauer Media will again see the magazine distributed to over 400,000 Australians through its integration within Australian House & Garden and Real Living magazines throughout the first half of 2018.
Attracting over one million unique visitors to their website each year, Choices Flooring’s website visitors will be able to experience the interactive digital format of Inspiring Choices, which will allow them to view the magazine at any time, on any screen, while still encouraging them to collect a free printed copy from their local store or have one delivered to their postal address.
The innovation behind Inspiring Choices 2018 reiterates the group’s positioning as Australasia’s most progressive retail floor coverings group.
To find out more about the Inspiring Choices magazine visit, choicesflooring.com