China International Furniture Fair, better known as CIFF, and its reputation for showcasing leading furniture brands will be confirmed once again in 2017.

The 40th edition will be held between September 11-14, 2017 at the National Exhibition & Convention Center in Shanghai Hongqiao. It covers 400,000sqm and is expected to host 2,000 exhibitors and 90,000 visitors, according to the organisers.

The event covers all the major categories in furnishings including Home Furniture that is all about “Quality Home, Quality Life” this year. The Outdoor & Leisure section spans four concept halls and a 1500sqm garden as part of the Global Garden Lifestyle Festival which is in its second year.

Homedecor & Hometextile reflects a dream home in “A World of Decor, A World of Fashion” and the Office Show profiles furniture for the healthcare industry and smart office furniture.

CIFM/interzum guangzhou 2017, Asia’s largest furniture production and woodworking trade fair, is also co-located as part of CIFF.

The Guangzhou Furniture Design Show represents contemporary Chinese design. Design experts and professors gather to interpret these trends from different perspectives.

This year’s overall theme is “Better Life, Better Work” and emphasises “matching” relevant industry participants together.

Brand matching

Seventy per cent of China’s top furniture brands display their products at CIFF along with companies from over 30 other countries. The USA pavilion debuted in CIFF 2017 as well as pavilions from Turkey, Malaysia, Thailand and Korea.

Trade matching

CIFF organises professional business matchmaking events for exhibitors and attendees from all over the world. It is focused on creating a strong trade facilitating platform.

Fashion matching

Organisers said over 300 new product launches take place in CIFF, and provide an ecommerce option that feature demonstrations.

Design matching

CIFF 2017 continues to work with leading Chinese designers to organise the East Design Show, showcasing oriental style. CIFF has also partnered with American Society of Furniture Designers (ASFD) and High Point Market Authority to initiate the ASFD Pinnacle Asian Awards. This helps to promote high quality design and can help Chinese-based companies enter the lucrative US market.

Technology matching

CIFF shows the latest techniques and technology, new machines and production processes. It has set up customised and smart furniture sections, providing additional space for this important sector of the industry.

Decoration matching

The inaugural China Decoration Design Conference made its debut in 2017, matching decor brands with interior designers worldwide.

Media matching

CIFF works with over 1100 media outlets that offer 360-degree show coverage throughout the year. The event organiser help exhibitors create awareness for their products and services through a global marketing campaign.

Founded in 1998, CIFF takes place every year in Guangzhou-Pazhou for two trade shows in March and in Shanghai-Hongqiao during September. The event also features furniture machinery and the raw materials required for furniture manufacturing.

To find out more about the show, you can www.ciff-gz.com/en/ or contact +86 8912 8061/8078/8075.