Following on from winning the Gold Star Award at AWISA 2018, Concelo by Hideaway has been awarded the prestigious international Red Dot design award. The New Zealand-designed and manufactured Concelo bin was one of more than 5,500 entries submitted from 55 countries for the highly-regarded international design competition based in Essen, Germany. Entries are judged by an international jury panel of 40 experts who only award the sought-after Red Dot seal of quality to products that feature an outstanding design.
Hideaway Bins, is a 100% family owned and operated business run by daughter and father team Jamie and Allen Bertelsen. Jamie says the goal was to design the best bin possible for the home owner. “It took seven years of research, development and testing but the result is a paradigm shift for a kitchen appliance that is used 20 to 30 times a day on average. We believe Concelo will ultimately change the way the industry will look at rubbish management in the kitchen – a bucket in a drawer will no longer be good enough, as homeowners are far more aware of the need to deal with waste in a smart way,” she says.
The company’s investment in R&D has been a crucial part of their success. “We couldn’t have made this fabulous design without the hard work and commitment of our small R&D team. We also used a small focus group of cabinet makers and designers who gave their time to provide feedback on our early designs.”
The Red Dot design award reinforces the feedback that cabinetmakers and homeowners have been giving Concelo. The installer-friendly door adjustment and new runner system have received positive trade reaction. The specially-designed synchronised soft close runners are concealed in sleek aluminium profiles to match the look and closing action of premium drawers. The over extension runner design makes it possible for the bin to be mounted at bench height, whilst allowing the back bucket to be removed independent of the front bucket, clearing bench overhangs up to 35mm.
What truly set Concelo apart in the judges’ comments was the Active Lid design. Hidden from sight inside the cabinet, the Active Lid controls odours and can be removed simply for cleaning with the push of a button. Along with the Clip ’n’ Clean trays, the lid can be washed in warm soapy water and clipped back into position in seconds, eliminating potential dirt traps in difficult spaces.
Concelo is more than just buckets in a drawer and overcomes the most common issues – including grime and odours – associated with the most-used but least-thought-about kitchen appliance.
The award winning Concelo Range is available through distribution partners Hafele, Nover and Galvin Hardware.