One of Germany’s biggest national surveys focused on the question of which brands are particularly popular. In the kitchen furniture category, Häcker Kitchens was not only rated the “Customer Favourite 2016” but also awarded the highest “Gold” rating. There are lessons here for Australian producers.
Focus Money and Deutschland-Test award Häcker Kitchens a “Gold” rating. The company was not only a “Customer Favourite 2016” but also the most popular brand in the category kitchen furniture. Based in the heart of the German kitchen furniture industry, the owner-operated family company Häcker Kitchens has been producing fitted kitchens at its site in East Westphalia since 1965.
For the “Focus Money” and “Deutschland Test” joint survey, consultancy firm ServiceValue analysed online sources about more than 1,000 brands from 82 industry sectors. The question: which brands are popular with consumers? The survey was based on data collected with a web monitoring tool that analysed statements about price, service, quality and reputation in tens of thousands of news items and over a million social media sources on the internet throughout 2015.
The study also supplied other interesting information like the price is often the most important criterion for the decision to purchase. However, the customers not only buy at a good price but also have marked expectations when it comes to what they get for their money. The customer verdict proves the quality is almost as important as the price. A well-balanced price/performance ratio is therefore a fundamental requirement for a top brand.
Sales and marketing manager Markus Sander said “We are delighted that we are a ‘Customer Favourite 2016’, and that we have been awarded a ‘Gold’ rating. This positive online image is not least also down to our many retail partners who make every effort to achieve the highest possible level of customer satisfaction by offering individual kitchen planning services and ensuring that everything runs smoothly and is fitted to perfection.”
Two product lines are aimed at different market segments; classic and classicArt in the entry-level segment and systemat and systematART in the mid and upper price categories. A wide range of built-in appliances from the Blaupunkt brand, to which Häcker Kitchens holds the sole rights, puts the finishing touches to the product range. In 2015 over 1,400 employees generated turnover of 466 million euros with exports accounting for around 38% of sales. Hacker currently supplies to more than 60 countries across all continents. Hacker is currently looking for a partner in Australia but several other big German kitchen manufacturers already sell here.