interzum ended on 19 May 2017 with record results. Around 69,000 visitors from 152 countries attended the world’s largest trade fair for furniture production and interior construction. “It was the best interzum ever,” said Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH.
interzum has reached a new level with the rise in visitor figures, the growth in exhibitor numbers and the increase in floor space combined with measures to enhance the event’s quality. Some 1,732 exhibitors from 60 countries presented their innovations at interzum 2017. Foreign exhibitors accounted for 79 per cent of the total.
interzum’s international reach is not only increasing amongst exhibitors, the trade fair also attracted growing numbers of international visitors. The proportion of foreign visitors rose to around 74 per cent. Overall, more than 51,000 visitors came from outside Germany. Within Europe, increases in visitor figures were recorded in particular from the Netherlands (up 26%), Spain (up 25%), Italy (up 20%) and Eastern Europe (up 46%). Considerable increases were seen in visitors from Asia (up 53%), the Middle East (up 25%), Africa (up 17%), Australia/Oceania (up 31%), North America (up 26%) and India (up 41%).
This year interzum demonstrated that outstanding innovations in furniture production and interior construction are constantly being developed. New materials, technologies and design approaches were just some of the key areas that the trade fair focused on. The products on display ranged from fittings, surfaces and decors to textiles, glass and lighting all the way through to innovative materials. The wide-ranging special events at the trade fair examined global trends such as sustainability, digitalisation and mobility. The special Mobile Spaces event area explored how a new understanding of mobility will influence vehicle interiors. With events such as this, interzum underscored its focus on ground-breaking ideas and highlighted their importance to exhibitors.
The next interzum will take place from 21st to 24th May 2019 in Cologne, Germany. The fair can only get bigger with some upper levels in some of the halls unused still; there is plenty more space. We were there for the whole four days and couldn’t fit it all in but if you’re only looking for some fresh ideas and new product, two days should be enough. Most of the product is European but there is a good amount from countries outside Europe including Asia; however these stands were generally not very busy, we think because manufacturers are still looking for quality product. By and large though, the halls were full and the stands very busy as people seek face to face contacts and build partnerships with their preferred suppliers.