While the Malaysian International Furniture Fair (MIFF) 2016 is basking in the glow of the feedback from its exhibitors and buyers worldwide, the show is preparing for a bigger and brighter future.
The Malaysian International Furniture Fair (MIFF) 2016, which opened the Asian furniture buying season in March this year, broke records in terms of sales and visitorship. MIFF 2016 achieved a record sales of US$908 million and drew more overseas buyers, which included an undeniably strong number of newbies – a 3% increase (5,340) from last year’s share of international
buyers, 30% of which are first timers.
MIFF continues to attract furniture enthusiasts worldwide, hence maintaining its position as one of the strongest trade shows in Southeast Asia.
While the fair is basking in the glow of the feedback from its exhibitors and buyers worldwide, the show is preparing for a bigger and brighter future. On one hand, MIFF 2017 will take place from March 8 to 11 at the two venues (PWTC and MECC), but the year 2018 will see MIFF expand by 25% (to 100,000 m2) of exhibition hall as the show occupies the new Malaysian International Trade and Exhibition Centre (MITEC) and PWTC for MIFF 2018.
“We received very good feedback from exhibitors; there were many new products, more visitors and first time buyers – all adding to the strong business synergy felt throughout the week,” said Karen Goi, MIFF General Manager. These outcomes, noted Ms. Goi, certainly helps as MIFF prepares for a much awaited bigger show in 2018.
“We will certainly expand our efforts to attract more new and returning customers in the future,” she concluded