Since the 1960s, the HOMAG Group has been driving the wood processing industry forwards with innovations and technologies while also shaping the market with help from its customers. Thanks to its clear strategy, the HOMAG Group has developed into a company that covers the entire process chain for the field of wood processing with 6,000 employees worldwide.
Today, the group is an industry leader in the world market. This was only made possible by the staff looking to the future, continuously developing new innovations and being receptive to change. In recent years in particular, the world around has been changing at an increasing pace. Globalization, individualization, networking and digitalization are just some of the keywords that illustrate this change.
The HOMAG Group sees today’s changes as an opportunity, and is now merging the existing Homag Group brands into one brand. With the decision to focus on HOMAG as a single strong brand in the future, the company is placing even greater emphasis on the requirements of its customers, suppliers and business partners. This will result in greater clarity in communication and a simpler orientation of the company’s product range.
In future, every machine made by the HOMAG Group will bear the HOMAG logo. Customers around the world may continue to rely on the standard of quality they are used to even if; for example their HOLZMA panel dividing saw; BRANDT edge banding machine; WEEKE CNC machine or BÜTFERING grinding machine bears the HOMAG logo in future. This step will provide a wealth of advantages for the customer including one contact in the sales department for all solutions.
For a long time now, the ideal solution for the customer has encompassed much more than selling a single machine, a piece of software, a service or securing customer satisfaction. Homag develops individual, innovative solutions to help customers around the world drive their businesses forward. “HOMAG has positioned itself as an innovative partner that thinks and deals in solutions. We are pursuing this path with great dedication.” Pekka Paasivaara, CEO at HOMAG Group AG.