Beare Flooring is a new age flooring business offering clients a fresh and exciting option when purchasing flooring products. In tune with consumer demands of the times, Beare Flooring are pushing the industry forward in leaps and bounds with their own newly developed software technologies and specialising in mobile showrooms.

Beare Flooring is based on the Gold Coast and currently services Brisbane, the Gold Coast, and Northern New South Wales. Their focus is on a mobile service that meets the specific needs of the consumer, in their home under the space and lighting conditions where their new flooring will be installed. The customer sees the product in the natural light of their homes, a key factor in choosing the best flooring for any space. Beare Flooring quotes are creating a new standard for the industry. Being itemised, they contain the specific information customers need to help them make an informed decision about their purchase.

Beare Flooring began trading at the beginning of 2021. Founded by William Beare, at home with a laptop and a dream. Will has a passion to transform the Flooring industry first in Queensland, followed by the rest of Australia. Team Beare now have four company owned locations. Franchises are currently available to join Team Beare and existing franchisees; already taking advantage of the unique business opportunities a mobile service brings.

Family Values

Beare Flooring is operated by Will as Director and his sister, Aleisha Martin as Business Manager. It’s a family owned, and locally operated business built on family values and a younger, fresher look at an industry that Will says is, “Wide open for change.” Feedback from customers about the mobile van service is very encouraging. The vast expanses of Australia are certain to benefit from a different approach to purchasing flooring products.

Aleisha brings with her an extensive knowledge of the textile and interior design industry. Having worked with some of the country’s leading Hoteliers in her previous career, she knows how important it is for products to not only be aesthetically pleasing but that they perform under the conditions they are specified for. A new Mum, her focus has shifted from the fast-paced commercial world she thrived in, to working alongside her brother Will at Beare Flooring, creating a work life balance that sees her able to enjoy quality time with her family.

Aleisha brings the knowledge from her previous career to her role as Business Manager sourcing stylish and hard-wearing products from Australian suppliers that suit Beare Floorings core values of delivering the best possible products to their customers. A creative person at heart, her passion for all things beautiful has easily transpired to her transforming Beare Floorings website and heading up their social and marketing teams.

A Fresh Approach

For over a decade, Will has supported local families and businesses providing the perfect flooring solution for their space. He’s approachable, knowledgeable, and trustworthy, and prides himself on his five-star reputation for service. He is passionate about the product selection process and prides himself on his diligent organisation skills, ensuring every project is managed to the highest standard. To this end Will and a team of software engineers have developed custom software that streamlines every aspect of the Beare Flooring business. In time, “Beare Central” software will be made available to the wider industry.

Beare Central is Aleisha and Will’s internal custom software and has been built to streamline essential flooring industry business tasks such as, quoting, invoicing, ordering, appointment scheduling, installation scheduling combined with aftersales and internal communication, making the day to day running cleaner and simpler than ever before for their teams. The software is essential for personalized in-house sales and quoting and enhances the customer experience. Will says the software, “Will be of great benefit to an industry that at times can be archaic, unorganised, lacking in technology and innovation, and in need of a shakeup.”

Built on Performance

Will has worked on large development projects, commercial fit-outs, to residential homes. Originally starting his flooring career in New Zealand in warehousing within a family run flooring business, Will gained invaluable skills that helped him to understand how a business operates from top to bottom. He was able to identify very quickly how he could streamline processes which would improve the day-to-day functions. Will was soon promoted to Sales and quickly progressed to Sales Manager then onto General Manager.

Will comments, “At Beare we’re experiencing rapid growth, every month is better than the last. When I first opened the business, it was just myself and one van with minimal product offerings. We now work from Northern Rivers in NSW, inland to Toowoomba, Gold Coast, Brisbane, Sunshine Coast, and we’ve just begun looking into our Sydney expansion. We deal mainly with residential owner occupier consumers; we do everything from entry level to very high-end solid timbers & woolen carpets. We also do group housing builders and commercial projects.”

A recent commercial project ‘Sovereign on The Gold Coast’ involved transforming the entire ground level with Beare’s exclusive ‘Forest’ commercial vinyl planking range. The areas included the main entry foyer and all the corridors spanning to the rooms on the ground level. The project involved lifting and removing the old ceramic floor tiles and skirting, grinding the substrate, and applying a flood coat. The result was a transformation worth its weight in gold! Team Beare offer a complete flooring service from start to finish including project management.

Beare Philosophy

Aleisha says, “At Team Beare we are committed to revolutionizing the flooring industry with our never before seen 100% Mobile Retail Flooring Showrooms. We are changing the way consumers purchase flooring ‘in home’ rather than the standard bricks and mortar retail stores. Our mission is to be the helping hand of middle management. We believe experienced flooring sales representatives should get into business ownership through our redefined, easily accessible, and affordable flooring franchise model. Will said, “Our cost to entry is by far the lowest in the industry, our model requires no physical showroom, no warehouse, no staff, and minimal overheads. Our custom built Beare Central software is light years beyond anything else available to the flooring industry, which results in high levels of organization and automation.”

Will continues, “Our goal is to become a national franchise that is focused on the franchisee. We aim to expand rapidly, assisting and mentoring as many flooring professionals as we can into successful business ownership. Our franchisees are designed as a lifestyle business, work from home, set your own hours, it is what you make it.” Will relocated to Queensland to be closer to his sister Aleisha and her family. He enjoys spending his free time being a doting Uncle to his little niece Nessa and spending the weekends on the water enjoying the idyllic Gold Coast lifestyle. If Will and Aleisha’s success and lifestyle is anything to go by, Beare Flooring is a winner.