American Textile Company and Tempur Sealy International have reached a licensing deal that will allow American Textile to develop and distribute Tempur-Pedic branded sleep products featuring Tempur-Pedic’s signature adaptive features. The product line will include sheets, mattress pads and protectors, blankets, and comforters manufactured by American Textile.
The deal comes at a time of major growth for the sleep industry with new research, sleep tracking apps, and smart fabrics fuelling interest in the USD13 billion bedding category. Tempur-Pedic’s strength as an innovator in the mattress industry and American Textile’s reputation for high-quality textiles and manufacturing is expected to translate to consumer demand in a new line of Tempur-Pedic products.
“Consumers have been conditioned to expect more personalised product experiences across all aspects of their lives”, said Blake Ruttenberg, executive vice president of sales, marketing and product development at American Textile. “Offering sleep accessories with the adaptive benefits of a powerhouse sleep brand like Tempur-Pedic meets a unique need in the bedding industry, expanding interest and sales in this huge retail category.”
Brent Pfister, vice president of marketing for Tempur-Pedic, adds: “We are excited to partner with bedding leader American Textile Company. “Tempur-Pedic is an iconic brand, with 93 per cent of buyers indicating they love their Tempur-Pedic mattress. This partnership will bring industry-leading innovation to new bedding categories, allowing consumers to experience the adaptive comfort they expect from Tempur-Pedic in sheets, mattress pads and other items.”
From Textile World