TWO Australia believe the home is a sanctuary where people can escape in quiet moments or entertain family or friends, a place where memories are created, a place filled with laughter and peace. TWO Australia helps their customers make the most of this special place with stylish and functional products.

Who is TWO?

TWO Australia is a wholesale manufacturer specialising in a diverse range of beautiful interior and exterior shutters, interior blinds, and outdoor shades, The company has firmly established itself as a leading player in the window furnishing and outdoor shades industry. With manufacturing facilities in the United States (TWO USA), Australia, and China, TWO Australia is committed to delivering exceptional products that meet the highest quality standards. TWO Australia empowers its partners to thrive and grow their businesses through strategic partnerships with valued distributors worldwide.

A Rich History

The journey of TWO Australia began in the early 2000s when visionaries Ian and Michele Roe, along with Cliff Stanley, identified a void in the market. Dissatisfied with the diminishing customer focus of industry competitors, the trio recognised an opportunity to deliver unparalleled service and leverage their extensive manufacturing, installation, and retail knowledge within the window-covering industry. Their collective expertise and Cliff Stanley’s three-generation legacy in the shutter industry gave rise to Made2Trade in 2007.

From humble beginnings operating out of the Roe’s garage in Redcliffe QLD, the company rapidly gained momentum and popularity among its small dealer base. As the company expanded, it evolved from The Window Outfitters to TWO Australia, a brand synonymous with innovation and dealer-centric practices. Today, TWO Australia stands out as a dynamic force, revolutionising a traditionally conventional industry through its diverse product offerings and commitment to exceptional customer service.

Unwavering Dedication to Customer Satisfaction

TWO Australia places immense value on the relationships it nurtures with its partners. Recognising that homes are sanctuaries where cherished memories are made, the company strives to create products that seamlessly blend style and functionality. By offering an extensive selection of competitively-priced, high-quality products and ensuring prompt delivery, TWO Australia aims to simplify the process of doing business. The company’s commitment to transparent communication and comprehensive training support empowers its dealers, fostering a mutually beneficial partnership.

Sustainability: Empowering the Future

TWO Australia recognises its responsibility to operate sustainably and strives to integrate environmentally and socially responsible practices into every aspect of its business. With manufacturing facilities in three countries (with four factories in Australia) and a growing global distribution network, the company constantly seeks avenues for improvement in sustainability. TWO Australia manufactures their outdoor shades and interior blinds in their Queensland, New South Wales and Victorian factories where they are committed to preserving resources and minimising contributions to landfill.

For over a decade, TWO Australia has manufactured its timber, aluminium, and PVC shutter products in its Chinese facility. Pioneering sustainable practices, the company remains ahead of the curve in adhering to China’s evolving manufacturing improvement standards. With a heavy investment in filtration systems and other environmental controls, TWO Australia ensures that its manufacturing processes minimise their environmental impact. Advanced air filtration systems, including UV lights and additional filters, eliminate emissions from spray and detailing booths, while an industrial outdoor dust extraction system filters the entire factory. Energy-efficient compressors housed in sound-proofed areas further enhance the company’s commitment to sustainability.

TWO Expands Product Range with Curtains

In an exciting development, TWO Australia announced at the recent SuperExpo 2023 textiles and window furnishing tradeshow its plan to offer a comprehensive range of curtains nationwide. Recognising the enduring popularity of curtains in Australian homes, TWO aims to cater to the diverse needs of customers seeking versatility, decorative appeal, and effective light control capabilities. Homeowners have long favoured curtains because they can seamlessly blend functionality with aesthetic appeal.

Managing Director, Robert Blanch explains TWO’s direction, “By incorporating curtains into our product range, TWO takes a significant step towards solidifying our position as a one-stop-shop supplier for interior solutions. We aim to begin making curtains in a Melbourne-based facility within the next few months, which signifies TWO’s commitment to expanding our offerings and providing comprehensive locally-made solutions to our dealer-base.” By capitalising on the popularity and versatility of curtains, TWO is well-positioned to meet the evolving demands of the Australian market. Homeowners seeking customisable and visually pleasing window treatments can now access a wide range of curtain options through TWO’s trusted network of dealers nationwide.

TWO is People

From manufacturing to customer support to innovative leadership, TWO Australia’s people come from different backgrounds with different talents. TWO believe that this diversity is what brings the wealth of knowledge and diverse thinking to their offices and factory floors, and results in the new style of business they deliver to their traditional industry. TWO is no more than the people that make up the team, and therefore it is crucial that they continually strive to improve the welfare of each individual.

Nationally Local

TWO Australia is a national company but even with their continuing growth, is committed to maintaining a local, customer-oriented focus. They recognise the modern-day demands and time constraints their commercial partners face and have streamlined their service structure to best support those needs. With warehousing capacity and a fleet of their own vehicles and delivery teams, TWO Australia can guarantee on-time distribution of product to most Australian states, delivered in the same condition it left their production facility or warehouse.

Service Innovation

While TWO Australia’s products need to speak for themselves, the company also believe that their business is as much about service as anything else. As well as continued R&D for their product ranges, they also continue to reinvent the way they support their customers. By embracing technology, TWO know they can make things easier and minimise errors. And by breaking the mould of a traditional window treatment manufacturer-to-client relationship, they can better support their dealers to expand their businesses. This includes in-house tailored marketing support and individual guidance. Quite simply, TWO Australia know that working in partnership with their dealers holds the key to their success.